Continuity Matters in Messaging and Visual Communications

Seroquel without prescription Small business owners may have great intentions when it comes to marketing their company, but if the information about the company or your products is confusing or not conveyed in a clear, consistent manner by all concerned, it can affect your customers’ overall comprehension of what your company offers.

Get More Information It’s vital to convey consistent messages when you are advertising and promoting your products and services. It is equally important for each employee on your team to be able to speak with one voice too. It’s easy to look at a profitable month or quarter and believe the company is growing and all is well but managers and owners should take the pulse of their employees’ customer communication language, techniques and methods to ensure that money isn’t being left on the table due to miscommunication.

While a company may have a well written brochure, corporate DVD, great website content and a strong well-maintained social media program, they may have employees giving out company information that is not quite as accurate as your marketing pieces. Sometimes, they may speak casually about your product or service and unwittingly convey wrong information.

The best way to supply consistent messages for your staff to deliver to prospective customers and existing clients, is to keep it fresh and relevant. Sales reps appreciate updated scripts, facts, figures, and content that is easily found, is engaging and accurately reflects your company’s business values. Refresh that five year-old data sheet and product brochure and seek out ways test your employees’ knowledge of your corporate messaging. A great way to do this is to provide training and set up a shared digital desktop folder that includes corporate standards, mission statements, value proposition documents, social media positing guideines and proposal templates that are the official documents to be used company wide. This sets the standard for continuity and eliminates mixed messages and misrepresentations to customers.

About Cynthia

Marketing, Communications and Public Relations expertise.
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